“There are a lot of people over 40, those are the people leading the industry. They’ve been around longer and they know how it works.”
|Iconic Vogue editor Anna Wintour|
- Vogue editor Anna Wintour
- J. Crew designer Jenna Lyons
- Vogue stylist Grace Coddington
- Japanese and Italian Vogue editor Lori Goldstein
- Former Barney’s fashion director Julie Gilhart
To determine the winners, said Fashionista’s executive editor Lauren Sherman, “We used our own knowledge of the industry, combined with advice from industry sources. We also considered each candidate’s consumer reach–through sales, media, etcetera .”
Sherman said that we tend to think of fashion as a young industry, and it’s really not. “There are a lot of people over 40, those are the people leading the industry. They’ve been around longer and they know how it works.”
The traits the leaders share are that they are creative, willing to adapt to change, and they’re developing new ideas – all important in an industry that is in a constant state of flux.
|J. Crew designer Jenna Lyons|
“Someone like Jenna Lyons is just such an amazing example for all women,” Sherman says, citing Lyons’ balance of family and work life. “ There’s so much talk about that you can have it all – that idea is dated. You should have a full life no matter what that means.”
Designer fashion is a 40licious game, as mass retailers target women in their 20s. Sherman said. “Women under 30 can’t afford most designer stuff. On a designer level there’s a lot of stuff for women in their 40s.”
Sherman says that there are no hard rules for 40licious fashion. “Women should wear what looks good, don’t just follow trends. It’s about researching and finding your own style. “It’s never too late.”
See the Fashionista 50 slideshow.